Branding / Web Design / UX
SOULVEST will help you automatically invest a percentage of your everyday spending into socially responsible portfolios. This new start-up out of Bozeman, MT is in early development stages.
My role was to help create a brand and website that could be used as a means to get funding money in order to create their minimum viable product.
The naming process was a big first step since the client came to me without a name or any visual direction. After several brainstorming sessions we settled on SOULVEST.
The logo mark resembles a divide sign. At closer inspection, the o's are oblong and stretched to resemble halos. It's a subtle way of saying exactly what SOULVEST does -- dividing your money into portfolio's with "soul".
Although the company is in very early development stages, they wanted to establish some goals for the User Experience.
- Assure the simplest sign-up process possible. Preferably no more than a four-step process.
- To make sure they educate their potential customers in the most exact and reduced form. No unnecessary language.
- If it's not absolutely essential then it needs to go.